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Showing articles posted using tag #copywriting (x)
  • Copywriting – A Very Brief Summary

    What is copywriting?
    Copywriting involves any and all of the words that you read that pertain to selling, promoting, educating, and informing. It's not enough to be great at selling. As a copywriter you have to be able to inform your readers while pe...
  • Persuasion is Not Lying - Manipulation is Lying

     
    We are all exposed to persuasion and manipulation on a daily basis, and we most often tend to lump them together under the umbrella term 'persuasion' rather than delve into the differences between them. Although they would seem to go hand-in-ha...
  • The Friday Five - Content for SEO and Copywriting

    I thought I would make Friday the day when I offer five, specific, topic-focused pieces of information that I've used or found helpful during the week. This week, being my first week, I've chosen my topic at random. In future weeks however, I'll be pro...