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Apples of Gold launched its website in 2000 with the goal of providing high-end jewelry at dramatically lower prices than traditional jewelry stores. Apples of Gold offers the same jewelry that can be found in brick-and-mortar stores for an average of... moreApples of Gold launched its website in 2000 with the goal of providing high-end jewelry at dramatically lower prices than traditional jewelry stores. Apples of Gold offers the same jewelry that can be found in brick-and-mortar stores for an average of 40% below standard retail prices. Apples of Gold focuses on delivering high quality jewelry, personal customer service, and affordable pricing.